INSIDE FORTUNE: Paulson to the Rescue; The Art of Selling; FORTUNE's 100 Fastest-Growing Companies
Highlights of the September 29, 2008 Issue of FORTUNE
Available on newsstands September 22, full stories are available at www.FORTUNE.com.
ON THE COVER
PAULSON TO THE RESCUE
He came to Washington reluctantly. His job was almost a backwater. Today his task is momentous, wrestling down the greatest financial crisis of our time. FORTUNE's Marc Gunther details how the Treasury chief is betting billions on bailouts. Can he save us from a meltdown?
PLUS: Elizabeth Spiers on Wall Street's illusions; Allan Sloan and Roddy Boyd on the Lehman Lesson.
MONEY NEVER SLEEPS
Who keeps an eye on your investments in the off-hours? A special breed of Wall Street watchmen. FORTUNE's Leigh Gallagher brings you inside the life of a night trader in this FORTUNE portfolio, with photographs by Benjamin Lowy.
THE ART OF SELLING
LEGENDS OF SALES
Business without sales is, to borrow a phrase from Joseph Schumpeter, like Hamlet without the Danish prince. After all, without sales there is no revenue. Without revenue there is no profit. Without profit... there is no corporation. FORTUNE's Lee Clifford highlights bizarre and daring feats of salesmanship.
HOW TO SELL IN A LOUSY ECONOMY
Despite a spate of negative economic indicators, these salespeople haven't missed a step. FORTUNE's Jia Lynn Yang details how top performers at GE, Google, PesiCo, and more are thriving during the downturn.
SALES SLIP-UPS
Having a hard time getting past "No"? FORTUNE asked sales psychologist and medical anthropologist Dr. G. Clotaire Rapaille, whose firm consults for 50 of the top FORTUNE 100 companies, about the top ten mistakes salespeople make.
IBM'S ALL-STAR SALESMAN
Vivek Gupta doesn't play golf. He's never been to Armonk. But as Big Blue's go-to guy in its fastest-growing division in the fastest-growing part of the world, he's out to sell you on a very big idea. FORTUNE's Jessi Hempel profiles IBM's all-star salesman.
INSIDE THE MIND OF THE MODERN SALESPERSON
These days a job in sales goes way beyond the old ABCs (that's "Always Be Closing," for the uninitiated). FORTUNE teamed up with sales consulting organization Miller Heiman and asked 305 sales professionals about the state of selling in 2008.
SHELF HELP
From Warren Buffet's must-read, to the tome that finally gives sales legends some respect, FORTUNE's Jia Lynn Yang lists eight volumes that belong in everyone's briefcase.
FEARLESS AT 50
50 Cent and Robert Greene, bestselling author of The 48 Laws of Power, tackle the business world in a new book. In FORTUNE's feature, they talk about salesmanship, fear, and why 50 is like Talleyrand.
MORE FEATURES
CAN THE BANK OF NEW YORK GET A FAIR TRIAL IN MOSCOW?
The Russian government is suing the Bank of New York for $22.5 billion for smuggling cash out of the country. Now the bank must make its case in a court experts say favors the Kremlin. FORTUNE's Roger Parloff asks: Can a U.S. bank get a fair trial in Moscow?
C-SUITE STRATEGIES: THE COLVIN INTERVIEW
Roger Goodell, now in his third year as NFL commissioner, is facing his toughest challenges yet — from the players' off-field behavior to potential labor unrest. Excerpts from the interview with FORTUNE's Geoff Colvin.
CALIFORNIA'S HEDGE FUND KING
Thomas Steyer sits atop Farallon Capital Management, a $33 billion San Francisco hedge fund. FORTUNE's Adam Lashinsky uncovers why Steyer still drives a Honda, wears old plaid ties, and supports Barack Obama, whose tax policies would take money out of his own pocket.
HOME DEPOT'S TOTAL REHAB
First the customers revolted. Then housing went into a free fall. Time to slash and burn—unless you're CEO Frank Blake, who thinks an army of orange aprons will save the day. FORTUNE's Jennifer Reingold details Home Depot's total rehab in this FORTUNE 500 Series special report.
FORTUNE'S 100 FASTEST-GROWING COMPANIES
SIX STOCKS TO BUY NOW
FORTUNE's picks for 2008 are trading 31% to 58% off their recent highs. FORTUNE's Jon Birger uncovers the six stocks to buy now.
THE CLASS OF ‘08
FORTUNE's Michael Cacace and his editorial team deliver this year's list of FORTUNE's 100 Fastest-Growing Companies.
THE PROPHET OF $500 OIL
If Matt Simmons is right, the recent drop in crude prices is an illusion—and oil could be headed for the stratosphere. FORTUNE's Brian O'Keefe profiles the man who hopes we can prevent civilization from imploding.
FIELD STUDY: THE EVOLUTION OF WORK
Collaboration is key as companies go global, but how do they get diverse and far-flung teams to come together? FORTUNE's Jenny Mero details how a group of Xerox ethnographers believes it can help (think Wild Kingdom for corporate America).
WINEMAKING FOR FUN AND PROFIT
Okay, maybe not profit. Or even fun. But showing everyone that you're a Business Genius With Impeccable Taste? Most definitely. FORTUNE's Jeffrey M. O'Brien details a tour of California wine country, the type-A rich person's second-career heaven.
FIRST
Election Economy Masks of the candidates will scare up $15 million this Halloween. Question Authority Damien Hirst, the bad boy of high art. The Deal Fannie, Freddie, Ben, and Alan. Road-Test Rivals Edmunds.com vs. Consumer Reports. Value Driven Recession...or not? Marketing Making saving sexy. Power Play Neither candidate knows what's about to hit him. The Best Advice I Ever Got Disney's Anne Sweeney. Goldman's Commodities Queen.
TECHNOLOGY
MySpace Takes on iTunes Coming soon to MySpace: just about any music, for nothing. Questions for... MySpace co-creator Chris DeWolfe. On the Net, the Whole World Knows Your Dog's Name How to secure security questions. Everyone Hates ComScore. Hottest Tech Job? Wildlife biologists are in demand as solar plants are built where protected species live.
# # #
CONTACT:
Brett LeVecchio
212-522-0361
brett_levecchio@timeinc.com
Katy Reitz
212-522-6724
Katy_Reitz@timeinc.com
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