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Highlights of the March 17, 2008 Issue of FORTUNE
Available on newsstands March 10, full stories are available at www.FORTUNE.com.

 

SPECIAL ISSUE: AMERICA'S MOST ADMIRED COMPANIES PACKAGE

FORTUNE magazine's America's Most Admired Companies list, in collaboration with the Hay Group, is the definitive report card on corporate reputations and is the result of a vast corporate survey.

INNOVATION PAYS OFF, by Anne Fisher, page 65

Apple's ability to innovate is legendary. But the other companies that make the grade in our 26th annual ranking have hatched plenty of their own brilliant ideas. The payoff? It keeps them strong in good times and bad.

WHAT MAKES APPLE GOLDEN, by Betsy Morris, page 68

The creator of the iPod and iPhone sets a dazzling new standard for innovation and mass appeal, driven by an obsessive CEO who wants his products to be practically perfect in every way. FORTUNE takes a close look at Apple's core values. PLUS: an exclusive interview with Steve Jobs.

THE 2008 LIST OF INDUSTRY STARS, page 77

All praise is welcome, but it is particularly sweet when it comes from one's peers. That is the psychic trophy that the top companies in 64 industries can lug back to headquarters. Six categories have had the same winner for the past decade or more, but there are eight first-time champs, among them Textron, Aetna, Publix, and Apple.

THE TROUBLE WITH STEVE JOBS, by Peter Elkind, page 88

Jobs likes to make his own rules, whether the topic is computers, stock options, or even pancreatic cancer. The same traits that make him a great CEO drive him to put his company, and his investors, at risk.

HONDA'S GENIUS, by Alex Taylor III, page 100

The automaker's habit of poking into odd technical corners sets it apart — and gives it a big edge on the competition.

INSIDE THE TOP 20, page 109

There is no exact science to winning respect, no formula to follow that spits out an answer to the question: Who is the most admired? FORTUNE, in partnership with the Hay Group, surveyed more than 3,700 people from dozens of industries. The 20 companies they selected all have strong records of innovation, leadership, and financial strength — and their employees know it.

"THE CONSUMER IS BOSS," by A.G. Lafley and Ram Charan, page 120

Back in 2000, P&G was stumbling: earnings, execution, and morale were all poor. Now this historic company, founded in 1837, is on a roll. How did it regain its footing? One key: getting to know its consumers better.

THE MAN WHO MUST KEEP GOLDMAN GROWING, by Bethany McLean, page 130

Lloyd Blankfein has a lot on his mind. The chief of Wall Street's most successful investment bank has to outsmart treacherous markets while balancing the firm's interests with those of its clients.

MORE FEATURES

MCCAIN'S HEALTH-CARE PLAN, by Shawn Tully, page 143

His is the only one of the candidate proposals that has a chance of getting medical costs under control. An argument for some free-market sanity.

THE WORLD'S TALLEST BUILDING, by Clay Chandler, page 148

Japanese-developer Minoru Mori reaches for the sky with a 101-story Shanghai tower.

FIRST

Traffic Report Cities across the globe are considering congestion pricing to reduce traffic jams. ING Dodges the Subprime Crisis Only 15 foreclosures for the bank since 2000. The Deal Stock returns may never be the same — get used to it. Why Airline Mergers Don't Fly Delta's bid for Northwest creates a dangerous precedent. Scottish Power Scotland wants to become a global force in marine energy. Value Driven Medicare: The $34 trillion problem.

TECHNOLOGY

A New Way to Watch TV How two old-media dinosaurs — FOX and NBC Universal — created a cool venue for their hottest shows. The inside story of Hulu.com. Field Test Three lightweight laptops for doing business in business class.

INVESTING

Bill Miller Fights Back The famed investor's flagship fund has a two-year losing streak vs. the S&P 500. He explains his strategy to win again. Right on Your Money These days you might just be able to afford that condo by the sea.

LIFE AT THE TOP

Silicon Valley's Cult Ride The latest status symbol of the technorati is a seriously old-school cycle. You can get on Brent Steelman's waiting list — if you ace your interview. Road Warrior How designer Todd Oldham travels in style. Chimp Change A fascinating book about the life of Nim, the chimpanzee raised as a human on the Upper West Side of Manhattan. Joy Ride Road-testing the radical new Jag XF with racing legend Dan Gurney.

 

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CONTACTS:

Brett LeVecchio
212-522-0361
brett_levecchio@timeinc.com

Katy Reitz
212-522-6724
Katy_Reitz@timeinc.com

 

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